If you are looking to excel in your career, improve your leadership skills then Dr Rajita’s book Win Right is your go-to guide. The 6C approach is a comprehensive and effective way to achieve success and I would highly recommend it to any young professional looking to improve their skills and achieve their goals. The numerous examples and case studies based on tales from the business world to tales from mythology make it not just an interesting read but shall also inspire you to take action.
In her new book Dr Rajita Chaudhuri presents a fresh perspective on what it means to win , challenging the traditional notion that to win one needs to defeat one’s opponent or competitor. If this is winning , she argues then it is a stressful game and one that cannot be sustained for long. Winning should be a happy process filled with motivation and passion and not stress and bitterness. In her book she states that the right way to win is by working together and uplifting others, even your competitors. She proves her argument with numerous examples , one of them being of Apple collaborating with Microsoft its biggest rival a strategy which worked brilliantly and helped them both survive and thrive.
The greatest war experts have all had one thing to say about wars – ‘a war has no winners.’ There is nothing right about a war. To win you need to master how to build and nurture strong relationships both personally and professionally. You need to become an expert at finding out that win-win option. That is how you win right !
ABOUT THE AUTHOR
Dr Rajita Chaudhuri is a leading expert in the field of marketing and business communication having authored books like Win Right, and Thorns to Competition. With a PhD in Business Studies from the University of Buckingham she brings a wealth of knowledge and expertise to her work.
Dr Rajita is a dynamic and engaging speaker and has spoken at events and conferences like TedX Nepal, World Brand Congress Mumbai, JITO Jaipur, IMC Delhi and many more, sharing her insights with audiences from diverse backgrounds.
In addition to her work as a speaker and consultant she is also a highly respected researcher and author. She believes that the only way to truly win is by working together and uplifting others and her work is a testament to her dedication and commitment to helping individuals, Not surprising that she has a massive following on various social media platforms which she uses to reach out to and motivate her fans and followers.
The book is published by Times Books and an IIPM Think Tank Initiative. It’s available on https://www.amazon.in/dp/9393420025/ref=mp_s_a_1_1?crid=2JJYGPMKFEBNC&keywords=win+right+rajita&qid=1644996192&s=digital-text&sprefix=win+right,aps,341&sr=1-1&mibextid=Zxz2cZ
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